Tildalicious campaign celebrates the immense pleasure when food meets culture, featuring the culturally diverse dishes and the families that celebrate them within the creative. 

Tilda’s ambition is to be known for providing the “right rice for the right dish”, with high quality rice varieties authentic to the dish and culture.

OBJECTIVE

Provide cultural strategic insight for the updating of existing Tildalicious TVC creative to increase brand presence 

INSIGHT

The ability to cook rice well is held in high regard particularly in Caribbean households. Advice and the vote of approval on the quality of well-cooked rice is welcomed from family elders.