OBJECTIVE

Create an attractive colourful outdoor visual display to celebrate the Royal Coronation and the start of summer for the thousands of shopping customers expected to visit Landsecs’ 5 luxury designer outlets to create content and share on social media.

ACTIVATION

Pitched campaign and coordinated the installation of 5 floral displays across the UK that would allow customers to engage with. Identified Coronation and Royal themed colour scheme to tie in with the UK historical celebrations. Worked closely with the award-winning Shilpa Reddy Floral Design to securely install and maintain.