DREAMVILLE | BRAND AUDIT

OBJECTIVE

To provide an in-depth brand audit with analysis and proposals for entertainment powerhouse owned by Grammy winning rapper J Cole

EXECUTION

Provided brand analysis (full report + one-pagers) and proposals based on business objectives. Included consumer trend report following comprehensive consumer research including Mintel report reviews and interviews with department teams. Brand analysis reports included: 

  1. Market Overview
  2. Competitor Analysis
  3. Target Audience
  4. SWOT Analysis
  5. Thought Starters

Business areas 

  1. Studios
  2. People & Culture
  3. Records & Publishing
  4. Creative Services & Agency
  5. Festivals
  6. Apparel
  7. Website

OUTCOME

CONFIDENTIAL