OBJECTIVE
To provide an in-depth brand audit with analysis and proposals for entertainment powerhouse owned by Grammy winning rapper J Cole
EXECUTION
Provided brand analysis (full report + one-pagers) and proposals based on business objectives. Included consumer trend report following comprehensive consumer research including Mintel report reviews and interviews with department teams. Brand analysis reports included:
- Market Overview
- Competitor Analysis
- Target Audience
- SWOT Analysis
- Thought Starters
Business areas
- Studios
- People & Culture
- Records & Publishing
- Creative Services & Agency
- Festivals
- Apparel
- Website
OUTCOME
CONFIDENTIAL