OBJECTIVE

To provide an in-depth brand audit with analysis and proposals for entertainment powerhouse owned by Grammy winning rapper J Cole

EXECUTION

Provided brand analysis (full report + one-pagers) and proposals based on business objectives. Included consumer trend report following comprehensive consumer research including Mintel report reviews and interviews with department teams. Brand analysis reports included: 

1. Market Overview
2. Competitor Analysis
3. Target Audience
4. SWOT Analysis
5. Thought Starters

Business areas 

1. Studios
2. People & Culture
3. Records & Publishing
4. Creative Services & Agency
5. Festivals
6. Apparel
7. Website

OUTCOME

CONFIDENTIAL