OBJECTIVE

To launch the first-ever ice rink at the prestigious 90-store Clarks Village luxury designer shopping outlet in Somerset, UK offering a new magical experience over the festive period

THEME

Time well spent

ACTIVATION

Supported the coordination of the launch of a custom-built 550 metre-squared undercover ice rink within the stunning grounds of the historic Alfred Gillett Trust. The rink featured real ice offering plenty of fun for guests of all ages.

Launch included an exclusive VIP ice skating event for the grand opening, inviting journalists, influencers and Clarks Village stakeholders to get their skates on and try out the rink, as well as photography and videography to capture the evening.

Launch night entertainment included exclusive ice-skating performance from professional skaters, a DJ set from local radio station X-FM, have-a-go sessions for invitees, along with a free glass of hot chocolate or bubbly upon arrival from local independent suppliers. 

The launch was broadcast on ITV Bristol 6pm News with a live interview on the ice rink with a reach of over 8 million.