1712 Creative, Brand & Cultural Strategy

About Us

Welcome to my portfolio. I’m Lettija Lee, a culture maven, a strategist. Hailing from the melting pot tastemaker city; London, UK; immigrant grandparents from the rich cultural Caribbean; lived across Europe; worked in the US and grew up on hip-hop, garage, dancehall and pop to name a few. Being culturally ambidextrous is innate to me. Working in business affairs and marketing across the entertainment industry for some of the worlds best known brands in records; concerts and festivals; apparel; film studios; print and radio has given me a depth that when it comes to creative and business growth I have the ability
to see around corners.

Needing to hustle and pay off law school loans I found myself launching a sustainable startup many years before sustainability was a hot topic. Discovering my natural entrepreneurial and ideation skills highlighted my knack for strategy.

Instinctively curious with a blend of cultural experiences combined with my love for the entertainment industry and ability to uniquely connect dots enables me to assist brands with discovering new ways to engage audiences and discover new revenue streams that sets trends.